- Digital Marketing
- Consumer Insights
My lifelong passion for all things creative has made graphic design a big part of my marketing career. I discovered however, that while making nice-looking-things is always fun, even the cleverest of logos or websites is unlikely to deliver its full potential for a brand without strategy built on a foundation of solid research. While perhaps not as enchanting as painting or drawing, marketing research gives me just as much of a kick. I am fascinated in finding out what consumers do, think, or believe, and why.
I'm a devoted father who takes no shame in poorly hammering the bass guitar when the need arises. My Boston terrier/French bulldog mix has more control of my household than I'd care to admit. I love spending time in the outdoors as much as possible. Oh... and I might have a (tiny) obsession with 80's pop culture.
Data mining, web analytics, testing, and experimentation
On and off site search engine optimization, search marketing, online advertising, social media and word of mouth marketing.
Quantitative and qualitative methods. Data collection and analysis with surveys, focus groups, and depth interviews.
Graphic design, web design, copywriting, media planning
Masters graduate with a decade and a half of experience in both traditional and online marketing.
Member of Phi Kappa Tau fraternity, KUGR radio
Worked with the City of Seattle's Office of Economic Development to provide market insights to assist in the expansion of their "Restaurant Success" program for prospective food service entrepreneurs. Work included both quantitative (online surveys) and qualitative research (personal interviews) as well as a consumer experiment.
Responsible for brand growth and the development of marketing strategies for a leading provider of corporate apparel, primarily in the B2B market. Clients included Fortune 500 companies such as Microsoft and Boeing. Managed all SEM, SEO, and social media, which maintained a consistent hold on the #1 position in organic search results for its targeted keywords. Oversaw the complete rebranding of the company in 2014.
This is a sample of some of my design work. I handled all aspects of the jobs, including vector illustration, photo manipulation, copy writing, and editing.
I enjoy connecting with other folks in business and the arts with whom to share some spirited dialog and to bounce around new ideas. I remain open to freelancing my talents and look forward to be presented with unique projects I can take a hand in developing.