Scott Mickelson

  • Digital Marketing
  • Consumer Insights
  • Branding


A little bit about me

My lifelong passion for all things creative has made graphic design a big part of my marketing career. I discovered however, that while making nice-looking-things is always fun, even the cleverest of logos or websites is unlikely to deliver its full potential for a brand without strategy built on a foundation of solid research. While perhaps not as enchanting as painting or drawing, marketing research gives me just as much of a kick. I am fascinated in finding out what consumers do, think, or believe, and why.

Personal Info
My Story

I'm a devoted father who takes no shame in poorly hammering the bass guitar when the need arises. My Boston terrier/French bulldog mix has more control of my household than I'd care to admit. I love spending time in the outdoors as much as possible. Oh... and I might have a (tiny) obsession with 80's pop culture.

What I Can Do
“Marketing is no longer about the stuff that you make, but about the stories you tell.” - Seth Godin
  • Big Data and Digital Analytics

    Data mining, web analytics, testing, and experimentation

  • Branding

    Graphic design, web design, copywriting, media planning

  • Marketing Research

    Quantitative and qualitative methods. Data collection and analysis with surveys, focus groups, and depth interviews.

  • Customer Relationship Management
  • SEO, SEM, & Social Media

    On and off site search engine optimization, search marketing, online advertising, social media and word of mouth marketing.


Education and Work

Masters graduate with a decade and a half of experience in both traditional and online marketing.

Master of Science in Marketing Research
  • Pacific Lutheran University
  • Tacoma, WA

3.9 GPA

Bachelor of Arts in Marketing
  • Washington State University
  • Pullman, WA

Member of Phi Kappa Tau fraternity, KUGR radio

Work Experience
Marketing Research Consultant
  • City of Seattle
  • Seattle, WA

Worked with the City of Seattle's Office of Economic Development to provide market insights to assist in the expansion of their "Restaurant Success" program for prospective food service entrepreneurs. Work included both quantitative (online surveys) and qualitative research (personal interviews) as well as a consumer experiment.

Marketing Manager
  • Northwest Custom Apparel
  • Milton, WA

Responsible for brand growth and the development of marketing strategies for a leading provider of corporate apparel, primarily in the B2B market. Clients included Fortune 500 companies such as Microsoft and Boeing. Managed all SEM, SEO, and social media, which maintained a consistent hold on the #1 position in organic search results for its targeted keywords. Oversaw the complete rebranding of the company in 2014.


Some of the work I've done

This is a sample of some of my design work. I handled all aspects of the jobs, including vector illustration, photo manipulation, copy writing, and editing.

Tri Fold Brochure
Guaranteed Fresh T-Shirt
Northwest Custom Apparel
Logo and Identity
Album cover
Stephanie Murphy
Logo and Identity
30 Second Commercial
Sound Syndicate
Logo and Identity
Logo and Identity
Package Design
Rain City
Logo and Identity


Get In Touch With Me

I enjoy connecting with other folks in business and the arts with whom to share some spirited dialog and to bounce around new ideas. I remain open to freelancing my talents and look forward to be presented with unique projects I can take a hand in developing.

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